New York Mayor Michael Bloomberg’s proposed ban on big sugary sodas seems to have lost its fizz. The backlash and outrage have quenched any chance of its adoption:
“Mayor Bloomberg’s soda ban proposal hits the wall,” Marion Nestle, Food Politics
There’s also a super-sized lobbying campaign by a soft drink industry front group.
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Image (“New York’s Endangered Species?”) by Mike Licht. Download a copy here. Creative Commons license; credit Mike Licht, NotionsCapital.com
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Tags: Big Gulp, Bloomberg, New York City, pop, soda, soda ban, soda pop, soft drinks, sugar, sugar sweetened beverages, sugar sweetened soft drinks
June 6, 2012 at 9:19 am
So, who thought it would work? I think after New York “changed” the tobacco industry with fire retardant strips we are all concerned what New York is doing. Not that we need soda that big but any ban on soda would be received as negatively as Prohibition was.
June 6, 2012 at 2:05 pm
Update:
Despite the graphic above, the Big Gulp may be exempt from the soda ban as proposed, since 7-11 is classified as a grocery store, not a take-out joint.
See: “Cola Wars: The Big Loopholes Dooming Bloomberg’s Soda Ban,” Cord Jefferson, Good