Endangered Icon

Endangered Icon

In case you haven’t heard, Hostess Brands, maker of Twinkies snack cakes, is filing for bankruptcy.

“I would like to think that Hostess Brands is yielding to a societal emphasis on artisanal eating — and the attractiveness of better-quality goods made down the street. But I fear that the reason involves management, distribution and commodity costs.”

Peter P. Greweling of the Culinary Institute of America, quoted by Glenn Collins in “Imagining a World Without Twinkies,” New York Times Diner’s Journal blog.

Innovator of the nationwide snack cake niche, Hostess now finds itself yielding supermarket shelf space to junk food competitors and new-fangled granola bars while beset by higher food commodity and transportation costs. Inept company execs didn’t account for those factors, so expect them to weasel out of commitments to employees past and present, re-negotiating labor contracts and obligations to retirees. The Hostess workforce is unionized, so it will be easy for the execs who wrecked the firm to demonize the unions and scapegoat their workers.

Cut wages; let ’em eat Twinkies.


Short Link:  http://wp.me/p6sb6-cdy

Image (“American Icon, after a 1918 Poster”) by Mike Licht. Download a copy here. Creative Commons license; credit Mike Licht, NotionsCapital.com

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