Facebook claims 200 million active users in the United States, about two-thirds of the population. “But the company is running into a roadblock,” writes Jenna Wortham. “Some people, even on the younger end of the age spectrum, just refuse to participate, including people who have given it a try.”
“The number of Americans who visited Facebook grew 10 percent in the year that ended in October — down from 56 percent growth over the previous year, according to comScore, which tracks Internet traffic.”
“One of Facebook’s main selling points is that it builds closer ties among friends and colleagues. But some who steer clear of the site say it can have the opposite effect of making them feel more, not less, alienated.”
Ray Valdes, an analyst at Gartner, said this slowdown was not a make-or-break issue ahead of the company’s public offering, which could come in the spring. What does matter, he said, is Facebook’s ability to keep its millions of current users entertained and coming back.
‘They’re likely more worried about the novelty factor wearing off,’ Mr. Valdes said. ‘That’s a continual problem that they’re solving, and there are no permanent solutions.'”
More:
“Facebook Resisters,” Jenna Wortham, New York Times
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