Coffee War in China

Coffee War in China

Starbucks opened its first coffeehouse in the People’s Republic of China in 1999. It just opened its 500th java joint there and plans to open another thousand by 2015.

But let a thousand coffee shops bloom. True to the market principles of 21st century China, the British chain Costa Coffee is expanding into the country as well. Will this mean the War of the Beans?

Coffee is a pretty hard sell in China, where tea has been king for 5000 years.  There are other challenges, too. Not only does coffee need explanation, so does milk.

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Short link: http://wp.me/p6sb6-bxE
Image by Mike Licht. Download a copy here. Creative Commons license; credit Mike Licht, NotionsCapital.com

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