iPhone Lust?

iPhone Lust?

Martin Lindström wrote an op-ed in the New York Times claiming he used Functional Magnetic Resonance Imaging (fMRI) to establish that you actually feel lust for your iPhone.

Mr. Lindström is in marketing.  That means he never makes his data public, and misinterprets or misrepresents them.

But nothing gets media attention like sex, brains, and iPhones. It’s Bad science, but great marketing.

Short link: http://wp.me/p6sb6-be1

Image (“iPhone Lust, after Alberto Vargas”) by Mike Licht. Download a copy here. Creative Commons license; credit Mike Licht, NotionsCapital.com

Comments are welcome if they are on-topic, substantive, concise, and not boring or obscene. Comments may be edited for clarity and length.

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One Response to “iPhone Lust?”

  1. Mike Licht Says:


    “aftermath of the NYT / Lindstrom debacle,” Tal Yarkoni, [citation needed]

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