The Ideology of Choice

The word “Choice” has become a synonym for “Freedom,” but real-life choices can can bewildering and paralyzing. The actual process of individual choice is emotion-laden, and rarely rational.

The “Ideology of Choice” may be manipulated by vested interests to avoid meaningful social change. Dr. Renata Salecl explained how in a presentation to the Royal Society for the encouragement of Arts, Manufactures and Commerce (RSA), visually interpreted here by Cognitive Media.


“The Paradox of Choice,” Renata Salecl,  RSA July 8, 2010 (video)

Renata Salecl, Wikipedia

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