Jock Juice Kills Soda Tax Bill

Jock Juice Kills Soda Tax Bill

The District of Columbia Council was considering a tax on sugar-sweetened soft drinks last week when Ward 5 Council Member Harry Thomas, Jr.  started waving bottles of sugary “sports drink”:

“Thomas, armed with bottles of Gatorade, argued that the proposal was too confusing because it would also apply to some sports drinks and protein shakes.

‘This is a 20-ounce bottle of Gatorade,’ said Thomas, a little league sports coach. ‘So if I take this 20 ounce bottle and the tax applies, that means each one is 20 cents more … for something I want my kids to have after a game.'”

If 20 cents would keep the Councilman from dosing innocent kids with over-priced Kool-Aid, that’s one more reason to pass such a bill. Sports drinks are bad for kids, and bad for legislation, too. Gatorade grandstanding worked; the DC Soda Tax bill is dead.

The soda tax bill was aimed at curbing childhood obesity and funding a healthy school lunch program. Sugar-drink champions beat the soda-taxers at their own game: they demanded sugary sports drinks “for the sake of the children.”

[Quoted excerpt above from “Council all but kills soda tax,” Tim Craig, Washington Post.]


Should Drinks Like Gatorade Sport the ‘Junk Food’ Label?” Jane Black, Washington Post.

“D.C. soda tax fizzles,” Alan Suderman, Washington Examiner.

“Sports Drinks: Who Needs Them?” Marc Lallanilla, ABC News.

“Vitamin Water sued for misleading consumers,” Zac Bissonnette, Wallet Pop. 

“Beware of the beverages,” Anna Dykema, Carolina Weekly.

“The Battle Over Taxing Soda,” David Leonhardt, New York Times.

“Gatorade’s new pitch: Water is wimpy,” Jeremiah McWilliams, Atlanta Journal-Constitution.

“Taxing Unhealthy Foods May Encourage Healthier Eating Habits,”  ScienceDaily.

 “Big Soda Wants to Keep America Fat: Here’s How to Fight Back,” Daniela Perdomo, AlterNet.


[Serious endurance athletes: You might be better off gargling this stuff, not drinking it. See: “Taste of power goes to the head, then muscles,” Lisa Grossman, Science News.


Image by Mike Licht. Download a copy here. Creative Commons license; credit Mike Licht,

Comments are welcome if they are on-topic, substantive, concise, and not boring or obscene. Comments may be edited for clarity and length.

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One Response to “Jock Juice Kills Soda Tax Bill”

  1. Soda Tax Morphs Into Sales Tax « NotionsCapital Says:

    […] District of Columbia Council voted down a proposal to tax sugar-sweetened beverages, but turned around and passed a bill to extend the […]

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