Smart Choices

Smart Choices

A good nutritious diet for Americans: Fudgsicles, Froot Loops and Kraft Bagel-fuls. How do we know? They have this little green checkmark on the label which means … which means … they could be even worse for you than they are. Somehow.

If you aren’t a careful reader you might think the little green check means the products are good nutrition. Not 44% sugar, like Froot Loops.

Who runs the program? A nonprofit lab in Colorado. Who pays for it ? ConAgra, Nestle, Kraft, Kellogg, Coca-Cola, Unilever and Wrigley — the country’s largest food processors.

Read more:

Smart Choices Foods: Dumb As They Look?” Rebecca Ruiz, Forbes

“For Your Health, Froot Loops,”William Neuman, New York Times

“Open letter to nutrition colleagues,” Marion Nestle, Food Politics 

“Smart Choices: 44% sugar calories!” Marion Nestle, Food Politics

“Kellogg’s asks for a Froot Loops correction. More on Smart (?) Choices,” Marion Nestle, Food Politics

Go shopping for Smart Choices with Mark Bittman on ABC’s Nightline (starts with an ad – sorry).


Image by Mike Licht. Download a copy here. Creative Commons license; credit Mike Licht,

Comments are welcome if they are on-topic, substantive, concise, and not obscene. Comments may be edited for clarity and length.

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