NPR Stations: White Mice of HD Radio

How HD Radio Came to NPR

After decades, Washington, DC public station WAMU-FM is sending Bluegrass and other local music programs into that “Lonesome Valley” of HD RadioÒ where there is no one to hear them. Actually, there will be at least a thousand listeners. The station is giving away a thousand HD table radios. 

The FCC only approved digital HD Radio multicasting on March 22nd, but National Public Radio (NPR) has been hot to trot since May 2001, even before the FCC adopted the iBiquity HD Radio standard. Public stations have used it experimentally since 2004. NPR stations are the white mice of HD Radio. NPR headquarters for HD was even named the NPR Lab. 

The HD Radio patents and trademark are owned by iBiquity Digital Corporation, formed by the 2000 merger of Lucent Digital Radio and US Digital Radio. “HD” is for “Hybrid Digital/analog“, not “high-definition.” Rob Beschizza of Wired calls the term a “naughty backronym,” meant to imply a tech quality the product does not have. Technically speaking — stay with me now — HD plunks several digital signals onto conventional radio broadcasts. This is called “IBOC” for “In Band, On Channel.” 

In 2003 NPR, Kenwood USA (subsidiary of Kenwood Corporation of Japan) , and Harris Broadcast Communications, funded by the Corporation for Public Broadcasting (CPB), launched the “Tomorrow Radio” initiative to test and demo this “multicasting” and promote it to the FCC and manufacturers. NPR also did R&D on possible bells and whistles like store and replay features, electronic program guides, traffic and weather reports, and pizza delivery. Okay, I lied about the pizza. 

In 2005 NPR launched five 24/7 music channels for multicast in AAA (Adult Album Alternative), folk, classical, electronica and jazz formats. NPR became a mini-Clear Channel for stations on the low-number end of the FM dial, providing automated, pre-selected music so stations could add the HD without adding local jobs or content.

 A year later the NPR-HD Radio cabal demonstrated digital radio for the hearing impaired and vision impaired,  stock quotes and emergency alerts at the big National Association of Broadcasters (NAB) convention. That was the last of that. 

As of this spring, 230 NPR member stations were on air in HD, 60 with second and third channel content. I think that means 170 stations send text-messages to your digital tuner readout: “send money!” or something. To be blunt, NPR is shilling hard for its billion-dollar partners in the HD Radio enterprise. 

Twenty-three public and commercial stations transmit HD Radio in the DC area, but Clear Channel and CBS stations usually just duplicate their regular programs in HD, and their sound quality is said to suffer from their use of analog compression and EQ for the HD broadcasts. 

HD Radio has more notable features in store: 5.1 surround sound, and a feature where listeners can only hear the station after they email or phone in and have their chipsets unlocked (sounds painful).

 There are two big things to remember about HD Radio:  

  1. It is an interim, transitional technology, because all radio will be moving to digital pretty soon.  

  2. HD Radio is version one-point-oh of this transitional technology. Tech consumers know what that means.

6 Responses to “NPR Stations: White Mice of HD Radio”

  1. PocketRadio Says:

    “It is an interim, transitional technology, because all radio will be moving to digital pretty soon. HD Radio is version one-point-oh of this transitional technology. Tech consumers know what that means.”

    That’s funny, because consumer interest in digital radio has stalled in the US and Canada and is slowing in the UK:

    “Interest in HD Remains Flat!”

    “Digital radio in Canada”

    “The Commission is very concerned about the stalled DRB transition. Some stations that once operated have since ceased operations. Few recievers have been sold, and there is no interest in expanding DRB service beyond the six cities where it exists.”

    And, the FCC has left it up to the marketplace/consumers to determine the fate of HD Radio:

    “4/4/07 – FCC: Market to Decide Fate of HD Radio”

  2. Richard Dress Says:

    This is the final step of WAMU’s elitist purge of bluegrass that has been going on for years. Now WAMU can offer the same bland pitiful programs that the other NPR stations on the local dial offer up. This tax money swirling down the NPR toilet would be better spent on Fred Thompson’s campaign: less hypocrisy, more humor.

  3. Mike Licht Says:

    Richard: I find much of Thompson’s humor unintentional. That’s in another post, though.

  4. Washington City Paper: News & Features: Blogs Says:

    […] Well, we’ll always have WETA. But unfortunately commercial-free bluegrass is only for the privileged few. […]

  5. HD Radio™ Fantasyland « NotionsCapital Says:

    […] RadioTM as the Next Big Thing, and convinced NPR and its public radio station affiliates to be the vanguard of the new technology. They just forgot to check with American listeners and consumers first, or […]

  6. Jacko Says:

    Like what you did. Wishing you a very happy and prosperous new year !

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