The Coca Cola Corporation is trying to dilute the flood of criticism it gets for selling the sugar-sweetened beverages that drive America’s obesity epidemic. The PR campaign features a slick new TV ad that tries to shift attention from the firm’s famous sugary fluids to Coke’s low-calorie drinks. Critics have re-edited the ad for accuracy:
Posts Tagged ‘soda pop’
Coke & Corpulence
January 18, 2013New York City: Panic in Sugar Park!
June 6, 2012
New York Mayor Michael Bloomberg’s proposed ban on big sugary sodas seems to have lost its fizz. The backlash and outrage have quenched any chance of its adoption:
“Mayor Bloomberg’s soda ban proposal hits the wall,” Marion Nestle, Food Politics
There’s also a super-sized lobbying campaign by a soft drink industry front group.
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