The McDonald’s Corporation started 2012 with TV ads personalizing the multinational fast food giant through first-person “McDonald Stories” narrated by its rural, agricultural suppliers. A few days back McDonald’s took the human element a step further, inviting consumers to add their own 140-character #McDStories on Twitter, a recipe for disaster. McDonald’s found the results not to their taste, and 86ed the Twitter campaign.
“#McDStories: When A Hashtag Becomes A Bashtag,” Kashmir Hill, Forbes
“‘McDialysis? I’m Loving it!’: McDonald’s Twitter Promo Fail,” Colleen Curry, ABC News
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Image by Mike Licht. Download a copy here. Creative Commons license; credit Mike Licht, NotionsCapital.com
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