McRib. It’s Back.

Just in time for Halloween, McDonald’s resurrects the McRib sandwich. Some think this machine-formed mechanically-separated pork product is the Frankenstein of fast food, but Francis Lam once praised it as an “important advancement in Postmodern Simulacra Cuisine.” Japan has Kanikama (imitation crab); America has McRib.

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Image (“What McRibs Are Made Of”) by Mike Licht. Download a copy here. Creative Commons license; credit Mike Licht, NotionsCapital.com

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Be Inspired … By Pork

The National Pork Board has decided to use a slogan that transcends “The Other White Meat.” The agency’s new motto for swine flesh is “Pork: Be Inspired.”

This carnivorous creative concept comes via the muses of Chicago’s Schafer Condon Carter ad agency and Chicago, as Carl Sandburg reminds us, is “Hog butcher for the world.” Like all 21st Century inspirations, this one has a website.

The National Pork Board “is itself a bit of pork,” notes Tom Laskawy:

McRib Returns

Above: What McRibs are made from.

McDonald’s has resurrected the McRib. It’s ”a ghost of fast food past,”  says Salon’s Francis Lam, an historic and “important advancement in Postmodern Simulacra Cuisine.” Japan has Kanikama (imitation crab); America has McRib.

 

Image by Mike Licht. Download a copy here. Creative Commons license; credit Mike Licht, NotionsCapital.com

Comments are welcome if they are on-topic, substantive, concise, and not boring or obscene. Comments may be edited for clarity and length.

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