What’s big at the 2012 Olympics? Pseudoscience, bad medical research, and hucksterism. Products like “sports drinks” Gatorade and Lucozade, sponsors of the international athletic event, claim to improve endurance and/or performance. A special feature of BMJ (the British Medical Journal) judged the claims and awarded low scores all around:
“There is a striking lack of evidence to support the vast majority of sports-related products that make claims related to enhanced performance or recovery, including drinks, supplements or footwear.”
More:
“The truth about sports drinks,” Deborah Cohen, BMJ (related content here)
