“Frozen meals, long associated with the American affinity for eating dinner in front of the tube, are a nearly $9-billion business in the US, according to data from the market research firm Euromonitor. Through decades of intense growth, frozen foods have found their way into just about every American household—99% of them, according to a 2012 report by AMG Strategic Advisors (pdf).
But TV dinners are losing their ubiquity. Just ask Nestlé, which is struggling with its Lean Cuisine frozen food line. The food giant is even considering unloading its $400-million frozen foods business entirely. And with good reason. After nearly 60 years of sustained growth, frozen ready meal sales have finally started to dip. Since 2008, they have either fallen or come in just about flat.”
“America’s 60-year love affair with frozen TV dinners is over,” Roberto A. Ferdman, Quartz
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