Posts Tagged ‘DoubleClick’

China Googles, Finds Capitalism

October 7, 2011

China Googles, Finds Capitalism

The Google search engine has been available in China since 2006, but the firm complied with government censorship restrictions (‘The Great Firewall of China“) until 2010. Disclosure of this fact resulted in Congressional hearings and a Google redirect from China to its Hong Kong site. The conflict was uneasily resolved later after the government realized that 70% of the country’s Web surfers use China’s homegrown search engine, Baidu.

Google China recently had its license renewed, dodging further censorship conflict by building a Chinese version of the DoubleClick advertising delivery platform as its core in-country business.

Short link: http://wp.me/p6sb6-bcY

Image by Mike Licht. Download a copy here. Creative Commons license; credit Mike Licht, NotionsCapital.com

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