13 percent of Americans eat pizza each day (no, not the same 13 percent …). That’s a lot of people and lots of calories, saturated fat, and sodium, too.
And Uncle Sam helps. The USDA runs a “dairy checkoff program” though small assessments on milk sales to processors, raising hundreds of millions of dollars annually. The funds are turned over to Dairy Management, Inc. (DMI) to encourage public demand for dairy products. U.S. fluid milk consumption is down, but cheese eating is way up, and 25 percent of that cheese is melted on pizza. DMI has a partnership with Domino’s Pizza, America’s 2nd largest retailer of pizza-like objects, and paid Domino’s $35 million over the past 3 years to develop and market cheesier pies.
Read about it here:
“How the U.S. government spends millions to get people to eat more pizza,” Brad Plumer, Washington Post blog
“USDA reports on pizza consumption and on dairy checkoff program initiatives to increase pizza demand,” Park Wilde, US Food Policy blog