Yesterday, on “Black Friday,” millions of Americans spent billions of dollars with the multi-national corporations that sell imported products in U.S. shopping malls. Some of us resisted this retail feeding frenzy and bought nothing. Today people from both camps will buy local, shopping with neighborhood shops on Small Business Saturday.
$100 spent with local businesses returns $68 to the community vs. $43 spent at big box stores. So think outside the big box and shop local, maybe even buy some art. The Small Business Saturday campaign was started by American Express, but your local shopkeepers will really thank you if you leave your Amex card at home (they pay swipe fees).
Image (“Small Business Saturday, after Edward Hopper”) by Mike Licht. Download a copy here. Creative Commons license; credit Mike Licht, NotionsCapital.com
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