“Twinkies, the cult favorite snack brand orphaned by its liquidating parent company, Hostess Brands Inc., may have a new home.
The popular product, along with Hostess brands such as CupCakes, Ho Hos and Ding Dongs, is being sold to private equity firms Apollo Global Management and C. Dean Metropoulos & Co. for $410 million.”
– ”Two private equity firms to buy Twinkies, other Hostess brands,” Tiffany Hsu, Los Angeles Times
“’We are very pleased to have the opportunity to bring back ‘America’s favorite snack’. Apollo and I are proud to be associated with such an outstanding set of brands,’ Dean Metropoulos, founder and CEO of Metropoulos & Co., said in a statement. ‘This transaction will ensure the beloved Hostess snack cakes can continue to be enjoyed for years to come. We look forward to returning the iconic Hostess products, including Twinkies, Ding Dongs, and HoHos, to consumers as soon as possible.”
– “Twinkies Will Return After Sale to Buyout Firm,”Aaron Katersky, ABC News
More:
“Twinkies New Owner: Zach Galifianakis Could Be New Pitchman,” Jacqueline Palank, Wall Street Journal log
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Tags: business, Hostess Snack Cakes, Hostess Twinkies, junk food, snacks, Twinkies
March 13, 2013 at 12:45 pm
May have to go eat a Twinkie in honor of the occasion!