The fragrance is produced by Geza Schoen, Gerhard Steidl, and Wallpaper magazine, with packaging by Karl Lagerfeld. Publisher Steidl says “The smell of a freshly printed book is the best smell in the world.” The scent bottle comes in a white-bound book, which also contains texts from Günter Grass and Wallpaper editor Tony Chambers. Maybe they’ll produce a more complex scent for people who like the classic aroma of old books:
“The Nose, an Emotional Time Machine,” Natalie Angier, New York Times
“Material Degradomics: On the Smell of Old Books,” Matija Strlič, Jacob Thomas. et al., Analytical Chemistry
Top image (“The Kindle Gazer, after Lilla Cabot Perry”) by Mike Licht. Download a copy here. Creative Commons license; credit Mike Licht, NotionsCapital.com
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