“A cat wearing a short tie plays music on a cat-shaped keyboard (“Pancake Meowsic Video,” 185,459 views). A woman performs sun salutations with a cat on her back (“Cat Loves Yoga,” 1,539 views). A man slaps two cats on an ironing board to the beat of “Atmosphere” (“Cat Slap Joy Division,” 357,605 views; watch this one). (Now, I mean.) Kittens try to keep up with an accelerating treadmill (“Treadmill Kittens,” 3.4 million views). A fat cat walks on an underwater treadmill (“Fat Cat Walking on Underwater Treadmill,” 133,434 views). Two cats cuff at a treadmill in perplexed inquisition (“Cats Try to Understand Treadmill,” 1.9 million views). Search YouTube for “cat treadmill” and see how many results there are. Or, actually, don’t.”
– “In Search of the Living, Purring, Singing Heart of the Online Cat-Industrial Complex,” Gideon Lewis-Kraus, Wired
Cat videos are central to our cultural ethos. They were invented in 1894 by the father of the American entertainment industry, Thomas Edison:
“Film festival to focus on Internet cat videos,” Deborah Netburn, Los Angeles Times
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Top image by Mike Licht. Download a copy here. Creative Commons license; credit Mike Licht, NotionsCapital.com
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