Sports Drinks

Sports Drinks

What’s big at the 2012 Olympics? Pseudoscience, bad medical research, and  hucksterism. Products like “sports drinks” Gatorade and Lucozade, sponsors of the international athletic event, claim to improve endurance and/or performance. A special feature of BMJ (the British Medical Journal) judged the claims and awarded low scores all around:

“There is a striking lack of evidence to support the vast majority of sports-related products that make claims related to enhanced performance or recovery, including drinks, supplements or footwear.”

More:

“The truth about sports drinks,” Deborah Cohen, BMJ (related content here)

“Research pours cold water on alleged benefits of sports products,” Denis Campbell, The Guardian

“Prescription For Olympics: Grains Of Salt With The Sports Drink Ads,” Carey Goldberg, WBUR blog

“Sports Drinks: Empty Calories?” Sheila Eldred, Discovery News

“The Controversial Science of Sports Drinks,” Lindsay Abrams, The Atlantic

“Do Sports Drinks Really Work? ” David Tuller, Mother Jones

“The truth about sports performance products,”  Amanda Johnson, Food Stuff

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Short Link: http://wp.me/p6sb6-dGt

Image by Mike Licht. Download a copy here. Creative Commons license; credit Mike Licht, NotionsCapital.com

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