Want a Wendy’s Foie Gras Rossini Burger? It’ll cost you $16 and a plane ticket to Japan. Wendy’s has reentered the Japanese market and introduced a luxury menu at a location in Tokyo’s tony Omotesandō neighborhood. That Foie Gras Burger also features truffles. You want fries with that?
Wendy’s Japan is a joint venture between The Wendy’s Company and Higa Industries. Majority partner Higa is run by Hawaiian-born, Columbia-educated Ernest Higa, the revered captain of industry who brought pizza home delivery to Japan. The team plans to open 100 restaurants in the next five years.
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Image (“Wendy’s in Japan, after Yoshitoshi”) by Mike Licht. Download a copy here. Creative Commons license; credit Mike Licht, NotionsCapital.com
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