The National Pork Board has decided to use a slogan that transcends “The Other White Meat.” The agency’s new motto for swine flesh is “Pork: Be Inspired.”
This carnivorous creative concept comes via the muses of Chicago’s Schafer Condon Carter ad agency and Chicago, as Carl Sandburg reminds us, is “Hog butcher for the world.” Like all 21st Century inspirations, this one has a website.
The National Pork Board “is itself a bit of pork,” notes Tom Laskawy:
“Why should the federal government be involved in marketing this stuff? Moreover, why should the same agency charged with regulating factory hog farms — the USDA — also oversee the effort to sell more of it? While the effort to sell more pork seems to be going swimmingly, the regulating-farm-practices task seems a bit stuck, well, in the mire. For example, a recent study found that roaches and flies drawn to the huge manure pits that surround factory hog farms can carry antibiotic-resistant pathogens into surrounding communities. I’d “be inspired” if the USDA spent more time trying to clean up such foul conditions, and less time trying to get us to eat more (quite possibly MRSA-infected) pork.”
Image (“Be Inspired, after Francesco Albani”) by Mike Licht. Download a copy here. Creative Commons license; credit Mike Licht, NotionsCapital.com
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Tags: advertising, Be Inspired, branding, food, marketing, meat, National Pork Board, Other White Meat, pork, Pork Board
