NPR. It stands for … NPR.

NPR. It stands for ... NPR.

National Public Radio has announced it will now be known as NPR. The Public broadcaster joins other image-conscious nonprofits in adopting a self-referential abbreviation, chief among them AARP. “Radio” sounds so old-fashioned, just like “Colored People” and “Retired People.” The “just-call-us-NPR” network is trying to emphasize its sizeable mobile, podcast, and web presence because the NPR radio audience largely comprises … retired people.

Some large corporations have adopted this “abbreviation-is-our-name” marketing ploy, chief among them KFC (née Kentucky Fried Chicken) and BP, formerly British Petroleum. NPR probably hopes for a more positive brand-changing experience.

Image by Mike Licht. Download a copy here.

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3 Responses to “NPR. It stands for … NPR.”

  1. tdl1501 Says:

    I’ve missed you! Your wit and wisdom are sorely needed in this world and economy. And did you know that Texas A&M is now just that? Takes an Aggie’s wife to know it. I love the Palin nuptial announcement. Just trying to catch up with you – it’s tough to do! Keep up the good work, fellow blogger, Dee

  2. Alphabet Soup « NotionsCapital Says:

    [...] NPR no longer stands for National Public Radio. It stands for NPR. [...]

  3. Brouhaha Over New NPR Spa-HQ | NotionsCapital Says:

    […] (formerly “National Public Radio”) showed off its new 400,000-square-foot headquarters to media […]

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