“Thomas, armed with bottles of Gatorade, argued that the proposal was too confusing because it would also apply to some sports drinks and protein shakes.
‘This is a 20-ounce bottle of Gatorade,’ said Thomas, a little league sports coach. ‘So if I take this 20 ounce bottle and the tax applies, that means each one is 20 cents more … for something I want my kids to have after a game.'”
If 20 cents would keep the Councilman from dosing innocent kids with over-priced Kool-Aid, that’s one more reason to pass such a bill. Sports drinks are bad for kids, and bad for legislation, too. Gatorade grandstanding worked; the DC Soda Tax bill is dead.
The soda tax bill was aimed at curbing childhood obesity and funding a healthy school lunch program. Sugar-drink champions beat the soda-taxers at their own game: they demanded sugary sports drinks “for the sake of the children.”
[Quoted excerpt above from "Council all but kills soda tax," Tim Craig, Washington Post.]
“Should Drinks Like Gatorade Sport the ‘Junk Food’ Label?” Jane Black, Washington Post.
“D.C. soda tax fizzles,” Alan Suderman, Washington Examiner.
“Sports Drinks: Who Needs Them?” Marc Lallanilla, ABC News.
“Vitamin Water sued for misleading consumers,” Zac Bissonnette, Wallet Pop. “
“Beware of the beverages,” Anna Dykema, Carolina Weekly.
“The Battle Over Taxing Soda,” David Leonhardt, New York Times.
“Gatorade’s new pitch: Water is wimpy,” Jeremiah McWilliams, Atlanta Journal-Constitution.
“Taxing Unhealthy Foods May Encourage Healthier Eating Habits,” ScienceDaily.
“Big Soda Wants to Keep America Fat: Here’s How to Fight Back,” Daniela Perdomo, AlterNet.
[Serious endurance athletes: You might be better off gargling this stuff, not drinking it. See: “Taste of power goes to the head, then muscles,” Lisa Grossman, Science News.
Image by Mike Licht. Download a copy here. Creative Commons license; credit Mike Licht, NotionsCapital.com
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