A good nutritious diet for Americans: Fudgsicles, Froot Loops and Kraft Bagel-fuls. How do we know? They have this little green checkmark on the label which means … which means … they could be even worse for you than they are. Somehow.
If you aren’t a careful reader you might think the little green check means the products are good nutrition. Not 44% sugar, like Froot Loops.
Who runs the program? A nonprofit lab in Colorado. Who pays for it ? ConAgra, Nestle, Kraft, Kellogg, Coca-Cola, Unilever and Wrigley — the country’s largest food processors.
Read more:
“Smart Choices Foods: Dumb As They Look?” Rebecca Ruiz, Forbes
“For Your Health, Froot Loops,”William Neuman, New York Times
“Open letter to nutrition colleagues,” Marion Nestle, Food Politics
“Smart Choices: 44% sugar calories!” Marion Nestle, Food Politics
“Kellogg’s asks for a Froot Loops correction. More on Smart (?) Choices,” Marion Nestle, Food Politics
Go shopping for Smart Choices with Mark Bittman on ABC’s Nightline (starts with an ad – sorry).
Image by Mike Licht. Download a copy here. Creative Commons license; credit Mike Licht, NotionsCapital.com
Comments are welcome if they are on-topic, substantive, concise, and not obscene. Comments may be edited for clarity and length.
Tags: "smart choices", advertising, food, marketing, nutrition
