Don’t get me wrong. I like a good free weekly paper. It’s the first thing I grab when I visit a new city.
But when I read that Northwestern University’s Medill School of Journalism will administer the AltWeekly Awards for The Association of Alternative Newsweeklies, and that national advertisers buy big-time space in alt-weeklies because the young base readership buys cars, not just tobacco and booze, and that media consolidation is as rampant among alt-weeklies as among daily papers and broadcasters, I’ve got to ask: “Alternative” to what?
Image by Mike Licht. Classified ads are guaranteed to be racier than Craigslist.